Alcohol Beverage Purchase Trends Reflect Growing Consumer Awareness, According to Provi Pulse Report

Provi Announces Third Quarter Data Report Examining Progress of Non-Alcohol, Low-Alcohol, Sustainable, Organic and Minority-Owned Products

CHICAGO, October 11, 2022 /PRNewswire/ — Provided, the largest online marketplace for the alcoholic beverage industry, today launched its quarterly Provi Pulse report that puts into context the changing purchasing trends of on- and off-premise alcoholic beverage retailers around consumption conscious. The report revealed that the industry is seeing the effects of increasing demand from society-conscious consumers for products related to no and low alcohol, sustainability and organic. Additionally, the report looked at the movements of tall women and minority-owned brands.

The latest Provi Pulse report, which examines purchase data from onsite and offsite shoppers in the Provi Marketplace in Q3 2022, highlights the top-selling brands in beer, wine and spirits, across each conscious consumption trend. The report shows that Heineken 0.0 holds the market share in the alcohol-free brand category. In the non-spirits and non-wine segments, Provi Pulse said Seedlip Garden 108 and Töst Non-Alcoholic Sparkling were the top-selling brands, respectively, last quarter.

In the sustainable spirits segment, Provi reports that Patron Silver was the top-selling product and Tequila Ocho Plata was the fastest growing last quarter. The Provi Pulse report also revealed that nearly 75% of organic product lines ordered on its marketplace this year were in the past three months, pointing to top-selling organic brands like Dom Perignon Brut (wine), Head HazDogfishy-O! (beer) and Empress 1908 Gin (spirits). With strong demand for minority-owned products coupled with a greater focus on diversity in the alcohol industry, more minority-owned brands are standing out among professional shoppers. Market data from Provi shows Uncle Nearest was the fastest growing minority-owned spirits and Odell Brewing was the fastest growing minority-owned beer in the third quarter.

Provi’s quarterly report also highlights the efforts of supplier companies investing in social initiatives, particularly in the area of ​​sustainability and diversity. Programs such as Molson Coors globally by investing $85 million in Constellation Brands’ sustainability efforts and commitment $100 million in Black, Latino and minority-owned businesses, are integral to propelling innovation in these key areas.

“Data from Provi Pulse shows that what’s behind the bottle is more prevalent than ever,” said Taylor Katzman, founder and CEO of Provi. “Provi buyers and their customers are aware of supporting brands that share a similar philosophy. Producers are listening to the market and increasing their engagement and volume of non-alc, organic, sustainable and minority-owned brands. have room for growth, it’s exciting to see the industry moving in this positive direction. »

Other key findings from Provi Pulse Q3 2022 include:

Fastest growing brands

  • Wine: MERF Cabernet Sauvignon
  • Beer: New Belgium Voodoo Ranger Imperial IPA
  • Spirit: Tequila Ocho Plata


  • Wine: Harken Barrel Fermented Chardonnay
  • Beer: Dogfish Head SeaQuench Ale
  • Spirits: Tequila Dulce Vida Blanco 80 Proof

Best Selling Brands
Wines Without Alcohol

  1. Alcohol-Free Sparkling Töst
  2. Giesen Zero Percent Sauvignon Blanc
  3. Leitz Eins Zwei Zero Sparkling Riesling without alcohol
  4. Giesen Zero Percent Pink
  5. Freixenet non-alcoholic sparkling wine

Sustainable wines

  1. Kendall-Jackson Vintner’s Reserve Chardonnay
  2. Champagne Veuve Clicquot Brut Yellow Card
  3. J. Lohr Estates Seven Oaks Cabernet Sauvignon
  4. Campo Viejo Gran Campo Viejo Brut Reserva Cava
  5. Dom Perignon Brut

Sustainable beers

  1. New Belgium Fat Tire Amber Ale
  2. City of Jai Alai Cigars
  3. New Belgium Voodoo Ranger Juicy Haze IPA
  4. Terrapin Hopsecutioner IPA
  5. Hazy-O Fruit Bat Head

Sustainable spirits

  1. Silver Patron
  2. The Macallan Sherry Oak 12 years
  3. The Macallan Double Cask 12 Year Old
  4. Four Roses Bourbon Whiskey
  5. Boss rested

Full Provi Pulse Q3 2022 Report — Rise of the Conscious Consumer Report Now Available here.

Provi Pulse Q3 2022 Report – Rise of the Conscious Consumer data insights are derived from the purchase behavior of 10% of U.S. on- and off-premise alcoholic beverage retailers in the Provi Marketplace from June to September 2022.

About Provi (
Provi is the largest online marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors and suppliers. Active in key markets across the United States, Provi’s robust online marketplace improves communication and efficiency for onsite and offsite buyers, distributors, and suppliers. In 2022, 10% of licensed retailers in the United States are in the market. Founded in 2016 and based in ChicagoProvi received a total of $125 million in financing, is valued at $750 million and was recently named Emerging Unicorn by Crunchbase. The company also received Built In Chicago’s Best Places to Work recognition in 2022. In 2022, Provi partnered with SevenFifty.

SOURCE Provided

About Rhonda Lee

Check Also

Review of the 2022 ACCE Guidelines for Non-Alcoholic Fatty Liver Disease

Background This guideline aims to educate primary care providers, endocrinologists, and other healthcare professionals about …