Athletic Brewing Co., brand of alcohol-free craft beer, enters Australian market supported by sports stars like JJ Watt and chef David Chang.
The new brewer will launch two of its most popular beers in the Australian market to coincide with Dry July, both having won numerous awards at the US Open Beer Championships, the World Beer Awards and the International Beer Challenge.
Athletic Brewing Co. creates alcohol-free beer in the USA since 2017 and was the first brewery and tap room dedicated to the production of alcohol-free craft beer in the country.
the Mark believes people shouldn’t have to sacrifice their ability to be healthy and active in order to enjoy a good beer, which resulted in a line-up refreshing and alcohol-free options. Bringing his “No Compromise” movement to the Australian market, IAll beers are made with all-natural ingredients in small quantities.
The philosophy of the brewery is to aim to have a positive impact on his the health and happiness of customers, with these values running in all aspects of the business.
This is evident in the brand support through athletes, Ironman sponsorship and other multisport events, as well as its The “Two for the Trails” program saw 2% of all sales donated to the support and maintenance of active spaces in the United States.
Upside Dawn Golden Ale and Run Wild IPA will be available online and at a major national retailer that will be announced from mid-June for $ 19.99 per 6-pack.