BOSTON, May 14, 2021 / PRNewswire / – The Boston Beer Company today announced the creation of a subsidiary that will serve as a dedicated Canadian research and innovation center focused on non-alcoholic cannabis beverages. Boston Beer, the maker of well-known liquor brands such as Samuel Adams and Truly Hard Seltzer, hopes to continue its cutting edge innovation experience in this emerging space.
“Our mission from day one has been to provide drinkers with the highest quality, best tasting products, and they keep looking for new options,” says Dave burwick, CEO of Boston Beer. “Innovation is at the heart of what we do, starting with craft beer, then hard cider, hard iced tea and now Truly Hard Seltzer. We believe non-alcoholic cannabis drinks could represent a new frontier. innovation and we want to be ready for future opportunities in the United States. “
Boston Beer has hired an industry veteran Paul weaver lead a new research center for cannabis beverages in the Canadian federal market. This new subsidiary will allow the company to develop and pilot unique cannabis drinks as cannabis regulations continue to evolve in United States and around the world.
“Boston Beer’s reputation for quality is unmatched, and the same sensitivities that drive beer development are true in cannabis drinks. Director, responsible for cannabis.
“This is just the start of our journey and like any profession requires an ongoing commitment to learning. We know that cannabis is new to many of our drinkers and that they deserve the best, that’s why we’re taking the time to do it. right, ”Weaver shared.
About the company
The Boston Beer Company, Inc. (NYSE: SAM) began brewing Samuel Adams beer in 1984 and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our brand portfolio also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our Investor Relations website atwww.bostonbeer.com, which includes links to all of our respective brands’ websites.
SOURCE The Boston Beer Company, Inc.