The new buzz isn’t the buzz with Guinness’ non-alcoholic stout, Guinness 0.0, making its St. Patrick’s Day debut this year.
Guinness launched the drink in bars and pubs in July 2021 and in stores in August 2021 after four years in the making.
The Irish brewer created the drink using a chill filtration process to remove the alcohol from the brew while preserving its flavor.
Compared to the original drink, Guinness 0.0 has the same malty flavor, characteristic dark color and rich bittersweet flavor with fewer calories as well.
As celebrations begin to flood Chicago this weekend, Guinness will add this drink to its ticket.
The brewery also announced that Chicago will house its second tasting room and brewing facility in the United States in September 2021.
Scheduled to open in 2023 in Chicago’s West Loop neighborhood, the 15,000-square-foot Guinness Chicago Taproom will be built at 375 N. Morgan St. The location will include a brewery, taproom, outdoor patio, and restaurant.
“We’re building this bar for the people of Chicago, and like everything Guinness does, it’s not just about beer,” Jay Sethi, director of marketing at Diageo Beer Company, said in a statement in September 2021. “We aim to celebrate Chicago and have a positive impact on the local community from the moment our doors open.
In addition to offering exclusive drinks, the location will offer tours of the Guinness Brewery, including a 10 BBL brewing system for small-batch and unique brews prepared for the dining room.
Works by local artists will be exhibited throughout the brewery. The venue “will offer rotating beers, cuisine and events, bringing to life the spirit of Chicago’s 77 neighborhoods and unique cultural elements.” It will also create 75 jobs, the company said.
“No one does St. Patrick’s Day like Chicago, so naturally Guinness already has a special place in our city’s history,” Alderman Walter Burnett Jr. said in a statement in September 2021. “Now we We can make it a little more official with the Guinness Chicago Taproom, which will help bring our already vibrant West Loop neighborhood to life and bring new jobs to the area.”
The first Guinness brewing facility and tasting room in the United States, the Guinness Open Gate Brewery, opened in 2018 in Baltimore, Maryland, and has since welcomed more than 900,000 visitors and produced 250 experimental beers, has said the company.