The healthy alternative to beer will add lime to its lineup of classic, mango and blood orange beers this fall
LOS ANGELES, September 15, 2021 / PRNewswire / – HOP WTR, The healthy alternative to beer, marks its first anniversary, achieving remarkable growth of 500%, securing national placements in grocery and spirits, as well as significant investment commitments from industry leaders. In addition to its year one milestones, the brand also announced that it will be adding a festive new lime flavor to its portfolio this fall.
HOP WTR, the healthy alternative to beer
As the HOP WTR product line and consumer interest grows, so does the industry’s attention. In the wake of a venture capital investment from Constellation Brands, a leading producer and premium distributor of beer, wine and spirits brands, the CaliforniaThe alcohol-based brand of beer has secured major retail locations in 17 US states and it’s not over, including all BevMos! locations in California, Washington and Arizona, all Erewhon doors in California and recently expanded to Boston and Austin. HOP WTR dominated their hometown Southern california brick and mortar in its first year, with strong penetration in the Natural Grocery (Erewhon, Lassens, Lazy Acres, Lakewinds & Jimbo’s), Packaged Liquor (BevMo! & Total Wine) and Traditional Grocery (Ralph’s, HEB & Hy) chains -Vee). In addition to its own DTC platform at HOPWTR.com, the brand’s e-commerce business continues to grow with nationwide availability through Amazon, Walmart, Instacart, Drizly, and goPuff.
âSitting at the unique intersection of functional drinks and non-alcoholic beer, we created HOP WTR to provide health-conscious beer lovers the perfect balance of function and flavor,â said Nick taranto, co-founder HOP WTR. “We have already been blown away by the response from consumers and are delighted that our partners believe as much as we do in our product, its category and the huge growth opportunity.”
Launched in Los Angeles in August 2020, HOP WTR contains a proprietary blend of crisp, bold hops and sparkling water to create the mouthwatering taste reminiscent of your favorite IPA – alcohol-free. The HOP WTR portfolio currently features the leading Classic and Mango Blood Orange flavored beers that are infused with a unique blend of anti-stress adaptogens and nootropics and purposefully engineered with zero calories or sugar, to be the healthy alternative to beer.
This fall, HOP WTR will launch Lime to join its leading non-alcoholic beers Classic, Mango and Blood Orange bubbling with mood-boosting ingredients. Refreshing and hydrating, HOP WTR Lime delivers a tangy, sunny flavor and feel with a proprietary blend of citrus hops, a wellness infusion of L-theanine and ashwagandha, Mexican limes, and zero calories or sugar.
“A new flavor has been in the works since the brand’s debut,” added Jordan Bass, co-founder HOP WTR. âWe were inspired by our favorite Mexican lagers dipped in a wedge of fresh lime and the festive, sunny feel they evoke – HOP WTR Lime is the perfect beer to celebrate our first anniversary! “
HOP WTR is available nationwide on HOPWTR.com and Amazon, as well as all Erewhon and BevMo sites! Locations. For more information, please visit HOPWTR.com and on Instagram @HOPWTR.
ABOUT HOP WTR
HOP WTR is an alcohol-free infusion of crisp and bold hops, sparkling water and mood-boosting ingredients, purposefully designed without calories and sugar. Our proprietary blend of anti-stress hops, adaptogens and nootropics make our beer packed with healthy benefits and a crunchy, light and satisfying taste. It’s the ultimate alcohol-free, calorie-free refreshment of choice for beer lovers. Meet HOP WTR, The healthy alternative to beer.
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SOURCE HOP WTR