THC-infused spirits brand is the premier 1: 1 alcohol-free substitute for gin, tequila and bourbon
MILL VALLEY, Calif., September 15, 2021 / PRNewswire / – MXXN, a brand of alcohol-free and cannabis-infused spirits, today enters the cannabis and spirits industries with the launch of three expressions: Dry london, Jalisco Agave and Kentucky Oak. Founded by a veteran of the spirits industry Darnell smith, MXXN (pronounced ‘moon’) aims to evolve cocktail and home bar culture with cannabis-infused alcohol-free spirits developed for both cannabis connoisseurs and consumers looking for an alternative to it. ‘alcohol. Over the past 15 years, Smith has worked with the world’s largest spirits companies, including Diageo, Pernod-Ricard and Bacardi, in product innovation and commercialization. It is now disrupting the spirits and cannabis industries while attracting new cannabis users to the cannabis industry with low-dose, friendly and social spirits without the calories and hangovers.
MXXN’s proprietary process involves blending essences and distilled extracts that deliver bold and demanding flavors. The brand’s cannabis-infused alcohol-free spirits are perfectly usable and offer a quick acting time in 15 to 30 minutes. Dry london, Jalisco Agave and Kentucky Oak are the beverage industry’s premier 1: 1 non-alcoholic substitutes for gin, tequila, and bourbon, respectively.
Dry London: Complex replacement for gin with notes of black pepper, chamomile, coriander, rose, lemon and hints of melon and cucumber
Jalisco Agave: Spicy tequila substitute with hints of fresh green agave, a sweet honey base and floral depth, ending with a lime zest and tingling burn
Kentucky Oak: Substitute for barrel aged whiskey, slightly charred American oak with hints of vanilla, caramel and maple and a slight burn on the finish
âDuring my 15 years in the alcohol business, particularly in the area of ââinnovation, I have noticed an opportunity for a new type of drink that connects two industries – cannabis and alcohol – and evolves the way we enjoy cocktails for a whole new set of experiences, âsaid Darnell smith, founder and CEO of MXXN. “We are extremely proud of the quality and taste of our spirits which allow our customers to enjoy their favorite cocktails without alcohol but with a similar relaxing effect thanks to our favorite ingredient – cannabis. We are delighted to bring to market the premier A non-alcoholic cannabis-infused spirit that exactly replaces consumers’ preferred spirit. “
MXXN is reinventing the cannabis and soft drink markets by creating a new cocktail culture that resonates with the present day. Consumers have reduced their alcohol consumption throughout the COVID-19 pandemic, driven by the desire for a healthier lifestyle and the lack of social pressure due to quarantine. In a recent report from Headset, statistics showed that among Gen Z, alcohol consumption is 20% less than Millennials of the same age, with 64% of Gen Z expected to reduce their consumption of alcohol. alcohol with age. Sales of alcoholic and low-alcohol drinks increased 30% in 2020 and are expected to increase 31% by 2024, according to a report by market research firm IWSR. Meanwhile, the U.S. cannabis drink market grew up of $ 67.8 million in 2019 at $ 85.2 million in 2020 and is expected to increase its market share by 20% in 2021.
These impressive new consumer habits have prompted retailers to take notice. MXXN will be available for delivery via www.enjoymxxn.com and in some retail stores in the North and Southern california. The three expressions, London Dry, Jalisco Honey and Kentucky Oak, retail for $ 79.99 and are available in 750ml bottles containing 100mg of THC each. A standard 1.5 oz serving contains 6 mg of THC per serving with the option of a microdose of 0.5 to 2 mg of THC per serving. A portion of the sales proceeds go to organizations working to push through federal cannabis reform and undo the disproportionate damage faced by low-income, black and Latin communities. For recipes, please visit www.enjoymxxn.com/recipes.
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MXXN is a California– a brand of non-alcoholic cannabis drink redefining what a spirit can be. Founded by a veteran of the alcohol industry Darnell smith, MXXN aims to reinvent cocktail culture with 1: 1 alcohol-free substitutes for everyone’s favorite spirits, enhanced with a hint of cannabis. It is aimed at both cannabis connoisseurs and curious cannabis users looking to reduce their alcohol consumption. A portion of MXXN sales is donated to nonprofit cannabis associations that advance cannabis justice reform. For more information, please visit https://enjoymxxn.com/.
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