NRL Club Business Partnerships Wrap: Storm, Panthers, Plus

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With the 2021 NRL Premiership season now several rounds, here are the NRL club’s latest business partnerships over the past seven days.

The Melbourne Storm announced two new partners over the past week, Carsales and The Amazing Baby Company, with Carsales becoming a premium partner and taking the sponsorship position on the Storm jerseys.

As part of the deal, Carsales will also receive a mark on the Storm’s training equipment, ground signage and activations during home games.

Storm CEO Justin Rodski said, “We are delighted to partner with such a strong, respected and successful brand.”

“This partnership is a perfect fit for Storm and Carsales and we look forward to connecting our members and fans to the diverse range of services and products they offer.

“The Carsales logo will be on the sleeves of our game jersey from tomorrow night.

“This is a unique position to occupy, generating more IQ media value than any position on kit in any AFL and NRL team in 2020.

“We hope this is the start of a long and valuable partnership together,” said Rodski.

The club’s partnership with The Amazing Baby Company, however, was announced amid Storm’s Good Friday appeal, with the company announcing a $ 10,000 contribution to the appeal and to the Royal Children’s Hospital.

As part of the deal, The Amazing Baby Company will be offering Storm members 15% off all products with free shipping.

The Amazing Baby Company General Manager Carrie Edwards-Britt said, “I went to my first Storm game in 1998 and fell in love with the game and the team.”

“My mom and I have been members for many years and go to almost every home game together.

“Over the past 23 years Storm has brought me so much happiness and I have always been proud of the club for the way they interact with the fans and how inclusive they feel.

“I’ve only ever heard great things about Storm culture and how the club is like family.

“We have the same belief at The Amazing Baby Company, having a great culture is important to us and something that we are continually working on,” said Edwards-Britt.

Elsewhere in the NRL, the Penrith Panthers announced Bluestone Home Loans as the club’s official mortgage partner in a three-year deal.

The Bluestone logo will appear on Panthers jerseys in 2022 and 2023 as part of the deal.

Panthers Head of Partnerships Jeremy Tuite said: “We are very pleased to welcome Bluestone Home Loans to the club’s corporate network.”

“From our initial discussions, it was immediately clear that Panthers and Bluestone were aligned with our strong community values.

“This partnership will see a number of initiatives to help Panthers members and fans better understand mortgage loans and to help them realize the dream of owning their own home,” said Tuite.

Across the rest of the league, the Brisbane Broncos, in partnership with a charitable partner, Down Syndrome Queensland (DSQ), visited DSQ’s Stafford classroom to meet with students and practice some skills with the students.

The South Sydney Rabbitohs also organized an Employment and Wellbeing Exhibition at the Whitlam Leisure Center with the aim of providing Aboriginal and Torres Strait Islander students and members of the Liverpool LGA community with information and courses on employment, training and higher education.

The event drew over 200 guests with Souths Cares showcasing a new mental health video featuring interviews with several Rabbitohs players and Indigenous and Torres Strait Islander workers from key industries.


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About Rhonda Lee

Rhonda Lee

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