BOULDER, Colorado – (BUSINESS WIRE) – October 21, 2021–
Exterior Inc., the world’s leading creator of active lifestyle content, services, events and experiences, today announced a partnership with Athletic Brewing, a premium alcohol-free craft brewery, to create shared experiences and an exclusive content center on Outside Online, known as Without compromise.
Over the next few months, Without Compromise will offer a wide range of written and video content aimed at helping the audience of Outside live happier and healthier lives. Athlete ambassadors, such as cyclist Peter Stetina and ultrarunner Avery Collins, are featured throughout the series to share their uncompromising lifestyle. External online readers can expect 16 articles and 8 videos over the next year.
âThe partnership with Outside is a living expression of what our brand stands for and an appropriate use case for our product,â said Bill Shufelt, CEO of Athletic Brewing. âTogether, we believe in enjoying the culture and ritual of opening a beer after an adventure, and not diminishing someone’s hard work that day or the next. Working with Outside provides us with a platform to reach and engage with the most active and enthusiastic consumers. “
Athletic Brewing was born out of a need for a non-alcoholic beverage that matches the high-quality taste of craft beers and is the first brewery and tap room entirely dedicated to the production of non-alcoholic craft beer in the United States. brew alcohol-free beer that doesn’t compromise on taste, quality or a healthy, active lifestyle.
âEnjoying the great outdoors is often equated with a culture of drinking,â said Robin Thurston, CEO of Outside. âAt Outside, we believe it is best to spend life on the outside, to live a connected and fulfilling life, which means fostering an inclusive environment for everyone, regardless of your lifestyle choices. There are so many ways to celebrate a great adventure, and teaming up with Athletic Brewing gives us an alternative for every occasion.
The partnership is designed to leave unlimited opportunities to expand digital content with events, experiences and collaborations. Updates on upcoming content, events and experiences are available on the site Without compromise hub.
About Outside Inc.
The outdoors is the destination of choice for lovers of an active lifestyle and is home to leading brands in endurance sports, outdoor spaces and healthy living spaces. Every month, Outside reaches 80 million of the world’s most active consumers across its more than 40 media, digital and tech platforms, creating an experience for longtime adventurers and newbies alike. Outside believes that it is better to spend life outdoors, to live a healthy, connected and fulfilling life. Outside’s membership offer, Outside +, brings together the best stories, meal plans, equipment reviews, online courses, access to discounted events, magazines and more. Learn more about OutsideInc.com.
About Athletic Brewing
Nominated by Quick business magazine as one of the ‘most innovative companies in the world’ in 2020, Athletic Brewing Company is reinventing beer for the modern, active adult. Their delicious craft beers offer a refreshing taste of craft beer with no alcohol or hangovers. With custom breweries on the East and West Coasts, their line has been awarded industry wide acclaim, even against full-strength beers, including the World Beer Award 2020 gold medal for Run Wild. In addition, Athletic Brewing’s âTwo for the Trailsâ initiative donates 2% of all sales to trail and park cleaning and maintenance. Additionally, as part of their IMPACT program, 1% of revenue is donated to nonprofit organizations that support positive impact and opportunity from the start in their communities. Athletic Brewing’s full portfolio of flagship, seasonal and specialty beers are available for purchase on their website, www.athleticbrewing.com, as well as the company’s subscription offer – The Athletic Club. Whether you’ve decided to eliminate alcohol from your life for good, overnight, or just for a drink, Athletic Brewing Company offers an uncompromising option that you are sure to enjoy.
View source version on businesswire.com:https://www.businesswire.com/news/home/202110210005198/en/
CONTACT: Kristine Parker, INK Communications Co.
KEYWORD: COLORADO UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SPORT ENTERTAINMENT WINE AND SPIRITS ONLINE COMMUNICATIONS FOOD / BEVERAGE SOCIAL MEDIA OUTDOOR SALES TRADE
SOURCE: Outside, Inc.
Copyright Business Wire 2021.
PUB: 10/21/2021 10 a.m. / DISC: 10/21/2021 10 a.m.
Copyright Business Wire 2021.