Recent Alcoholic Beverage Labeling Combinations Offer Best Practices

By Angela Spivey, Alan Pryor and Samuel Jockel (November 17, 2021, 7:32 p.m. EST) – In recent years, beverage companies have responded to increasing consumer demand for alcoholic beverages by flooding the market with various hard seltzer, flavored distilled spirits and other ready-to-drink offerings. As new products hit the market, the plaintiffs bar have taken notice, increasingly targeting labeling and marketing claims in consumer class actions. Understanding the current regulatory and litigation landscape is essential to develop compliant labels and mitigate exposure to litigation.

The first step in ensuring regulatory compliance is to determine how these beverages are regulated and the role of the Alcohol and Tobacco Tax and Trade Bureau, or TTB, and the United States …

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