SSE appoints Coca-Cola as non-alcoholic beverage partner

SAN JOSE, CA. – Sharks Sports & Entertainment (SSE) today announced a new strategic partnership with Reyes Coca-Cola Bottling (RCCB), naming them the Official Non-Alcoholic Beverage Partner of the San Jose Sharks (@SanJoseSharks) and San Jose Barracuda (@sjbarracuda). The partnership began on July 1.

With this new partnership, Coca-Cola’s diverse beverage portfolio is now offered at all SSE-operated facilities, including SAP Center in San Jose (@SAPCenter), Tech CU Arena (@TechCUArena), and the Sharks network of public ice facilities, including Sharks Ice in San Jose (@s4a_ice), Sharks Ice in Fremont and the Oakland Ice Center (@OICSharksIce). The Coca-Cola brands offered on these sites include:

• Coca-Cola®
• Coca-Cola® Zero Sugar
• Diet Coke®
• Sprite®
• smartwater®

“We are thrilled to partner with Reyes Coca-Cola Bottling to bring their iconic brand and strong product portfolio to all Sharks Sports & Entertainment locations,” said Brian Towers, Vice President of Sales and Service for Sharks Sports. &Entertainment. “We are proud to be committed to a long-term partnership with shared values ​​of sustainability, community leadership and a customer-centric approach in all that we do.”

Reyes Coca-Cola Bottling operates in 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee and Wisconsin, manufacturing and delivering Coca-Cola products to restaurants, sports venues, businesses, institutions health and schools. , convenience stores and supermarkets. Like Sharks Sports & Entertainment, RCCB provides ongoing support to charities in the communities in which it operates.

“We’re thrilled to partner with Sharks Sports & Entertainment to bring fans the beverages they love,” said Jeff Sigmen, Chief Customer Officer – West Region for Reyes Coca-Cola Bottling. “We have a strong bond with San Jose and look forward to continuing to serve the community together for many years to come.”

Options available at all Sharks Sports & Entertainment facilities include drinks in 100% recycled PET (polyethylene terephthalate) bottles, which aligns with SSE’s beer cup initiative which will be 100% aluminum this season. Both are important initiatives that support Shark’s vision for sustainability.

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