Saint-Louis, MO – 4 Hands Brewing Co, an award-winning craft brewer, and WellBeing Brewing Co, a leading non-alcoholic craft brewer, are launching a collaborative brewing focused on mental health this summer. A portion of the proceeds will go to Hope For The Day, a nonprofit movement promoting conversation about proactive suicide prevention and mental health education.
“When we were approached by the folks at Hope For The Day, we knew how important conversations about mental health are, especially in the beer, bar and restaurant industry – and we know that ‘With the pandemic, it’s been a long year,’ said Jeff Stevens, founder of WellBeing Brewing. “We really want to shed some light on overcoming the stigma of talking openly about mental health.”
The collaboration is part of a global brewing program where brewers create an IPA and donate a portion of the proceeds to the Things We Don’t Say educational program created by Hope For The Day (hftd.org/thingswedontsayipa). The hour-long program is an entry-level peer-to-peer proactive suicide prevention training, providing language and tools to act on our personal mental health and support others in our community.
Suicide is a preventable mental health crisis, but completion rates recently hit a 30-year high. The main obstacle to suicide prevention is the silence of the stigma, the social and cultural factors that try to dictate how we express ourselves and force individuals to remain silent about their internal experiences. Too often we don’t discuss mental health or suicide until it has a direct impact on our community.
“We have had several conversations with WellBeing in the past regarding a collaboration. When Hope For The Day announced their Things We Don’t Say IPA project, it seemed like a perfect opportunity. We are delighted to be a part of such an important project, ”said Kevin Lemp, President of 4 Hands.
The El Dorado Dry Hopped IPA will be called “Liquid Dream,” which is a white noise machine setting that Lemp uses to meditate.
“The label’s name and direction were inspired by a sense of calm, of being present in the moment and grateful,” Lemp added.
In addition to donating a portion of the recipes, brewers will place a QR code on each box that takes drinkers to the Hope For The Day site, www.hftd.org, which offers a searchable database of verified mental health support. across the United States and in nearly 20 other countries.
What We’re Not Saying: Craft Beer for Mental Health was created with the idea that when it comes to mental health, we need to meet people where they are and not where we expect them to be. ‘they be,’ said Joel Frieders, director of public policy at Hope For The Day. “This conversation about mental health is not and shouldn’t be limited only to those who choose to consume alcohol, and as my relationship with the folks at WellBeing Brewing has grown, I also understand that those in the Recovery and Discovery community are as much as anyone in the conversation about mental health in the craft beverage industry.
The beer is now available and distributed by major brands in Missouri, Heartland Beverage in Chicago, Colorado Craft in Colorado, M4 CIC in Michigan, and Best Brands in Nashville. It will also be sold online. You can also visit the 4Hands Brewery and the O’Fallon Brewery in St. Louis, MO.
About WellBeing Brewing Co.
WellBeing Brewing was founded in 2018 by Jeff Stevens and Genevieve Barlow with the personal goal of enjoying delicious NA craft beer options. Jeff has over 25 years of sobriety and was constantly disappointed with the limited choice of drinks available to people who do not drink alcohol. Genevieve has an active lifestyle that includes parents of teenagers, and she has found that while she likes the occasional beer, she doesn’t like a hangover. WellBeing beers are brewed for any occasion and for anyone who enjoys a healthy lifestyle, reevaluates their relationship with alcohol, or just wants a night out. The company has sites in St. Louis and Virginia Beach.
About 4 Hands Brewing Company
President Kevin Lemp founded 4 Hands Brewing Company in 2011 with a philanthropic mission at heart. To date, the independent brewery has raised over $ 250,000 through the sale of two of its iconic beer brands: City Wide American Pale Ale (with donations made to four St. Louis area nonprofits each year) and City Wide Pils (in partnership with an incubator workspace to provide resources to local creatives and their innovative projects).
About Hope for the Day
Hope For The Day (HFTD) is a nonprofit movement that encourages conversation about proactive suicide prevention and mental health education.
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